![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/6e1b6d69-fdf3-4895-bc89-4ac529317ea1_rw_3840.png?h=6893a9d106ccbdf078571059cbab0cf0)
Brand Identity & Website
This is my favorite kind of project– Less focus on the logo, and more of a focus on the visual identity. We started with a quick refresh of the logo and then created a visual language consisting of supplementary graphics, custom image treatments, photo direction, typography, and taglines. We then took our shiny new assets and got to apply them to a beautiful new website. As me about this one.
The Team:
Design & Art Direction: Dan Cox
Website Development: Ian Daly
Client Contact and Feedback: Heidi Fikstad
Website Development: Ian Daly
Client Contact and Feedback: Heidi Fikstad
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/5cd02741-7c84-4e03-8a45-1b9faabf5609_rw_1920.png?h=0bd567a2e95441ddf35195aca48cd2a3)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/cbe297ae-d923-462c-86f1-d54cbdeaff7f_rw_1920.png?h=6e36f18f870b7301c9bd8c183babedfc)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/1dbebe86-bc26-493f-ba40-502ea7ca3a60_rw_3840.png?h=f1bfd45c47fd79c0b0c2bf4f41d32807)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/ffd4466d-24ea-4087-9df9-5cab1248a798_rw_1920.png?h=397471642e2c31073256a3a9385dd8ba)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/543b6bb1-7a72-40b0-8436-e060d5dbecb0_rw_1920.png?h=96f01c35d986852db95878854d00e419)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/2ac6c659-bb21-443d-8555-e54eaecfe15b_rw_1920.png?h=d63f677064ab0cb975f752ae8c3193e8)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/2b325dd8-30d0-443a-b237-ce0692cabb84_rw_1920.png?h=2796329aad4ae4f3cc06f695b5d686e4)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/3b3f39e9-4ca5-4721-935b-0e91a59d0612_rw_3840.png?h=ddb95e73b5f274b94b59420e246d9ac7)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/3e7fb0fa-5f89-41ab-bad4-f0603a41c302_rw_1920.png?h=e99642a744e7d539ee6020f8500f0e7a)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/f6f43b16-6f3f-473b-9395-d57fe89320b5_rw_1920.png?h=71c1c4e03575b9831607bacb9ed54a3b)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/fc69549b-48c6-4f61-883b-720196385425_rw_3840.png?h=9ffcf3e67e1e3279162096677f8d7d64)
How We Got There.
Below are the changes we made and system we created to get to the final product. A comprehensive set of styles, guidelines, and assets that breathed life into the brand.
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/ffc44e2c-5de1-4712-8e03-33942d12b051_rw_3840.png?h=85a0a742f4e028a3a69aaf736e0468c9)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/58300fde-b27f-47d2-893e-e7d5b85e434c_rw_3840.png?h=9498c97b047767670e0dbc446cd8ca9c)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/f3b6ff83-9a46-4823-ac64-2fe9f1c8a639_rw_3840.png?h=c7ebc7275de59e19e1347e916bf6745d)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/ec5ff21a-dcfd-4a3b-880e-98a358514726_rw_3840.png?h=04024be33ae69bc4fce6e0922f5b1d62)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/b8006e22-4cd4-4776-a911-3c1612627aa4_rw_3840.png?h=d4be45e8ba122bd46fb2173856429955)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/4c75ea9a-47eb-4a65-a9d0-bef75f898ede_rw_3840.png?h=b0c11ef95db4bd911a291276f14ec85c)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/28c9ae33-e607-4814-bcd7-c3e3c895b67e_rw_3840.png?h=f70d9e63e8791cff36fc5aff56873416)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/d1e6e70e-3a74-4ff9-9615-e48e8ea946d8_rw_3840.png?h=98982208aa284d7fedd035b2e0668508)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/2cfb02a9-b78c-4f02-a73a-83bf6d53a633_rw_3840.png?h=a0cc1fba92a9191f86d3efebf94da686)
ECOMMERCE WEBSITE DESIGN & BUILD
This is my favorite kind of project– Less focus on the logo, and more focus on the visual identity. We started with a quick refresh of the logo and then created a visual language consisting of supplementary graphics, custom image treatments, photo direction, typography, and taglines. We then took our shiny new assets and got to apply them to a beautiful new website. As me about this one.
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/eac91186-2a03-45bd-864e-fe0c31f1d66a_rw_1920.png?h=3d1774f3a8e32476e1ece5b46860e5b7)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/4d6131fb-a2a9-4d4a-8677-18fdf2aabefd_rw_3840.png?h=50d3c1cd05f95f01e48a45664990b808)
![](https://cdn.myportfolio.com/e078130f9a4d625746083936963b7c03/830743cf-6020-4051-ab3b-04d48246c47c_rw_3840.png?h=6063b9ea1fc194651306216b345ad101)