All case studies
Destination By Design
Destination
By Design.
Plan. Build. Promote.
Destination by Design is a destination planning, building, and marketing agency. They do everything from redesigning downtown streetscapes, to building bike parks, creating community parks, rebranding cities, tourism campaigns, websites, and more. They have been transforming towns and communities for over a decade but needed an update to their own brand. I lead these efforts working closely with their team to get a package that fit their needs.
Destination by Design is a destination planning, building, and marketing agency. They do everything from redesigning downtown streetscapes, to building bike parks, creating community parks, rebranding cities, tourism campaigns, websites, and more. They have been transforming towns and communities for over a decade but needed an update to their own brand. I lead these efforts working closely with their team to get a package that fit their needs.
Client
Destination by Design
My Role
Strategy, Logo Design, Branding, Tradeshow Displays, Website Design
Team
Destination by Design - Client, Sunny Morgan - Web Development
A Strategic Evolution of the DbD Brand Identity
There was a lot of strategy in this work to not fully leave behind the recognition of the old branding, but to come up with something that better communicates the quality and professionalism of the agency. A leaf icon was a big part of their previous brand so we started by fully redesigning it to better represent what they do. Next we created the colors, taglines, patterns, graphic treatments and more, giving their team a solid brand book to move forward with.
There was a lot of strategy in this work to not fully leave behind the recognition of the old branding, but to come up with something that better communicates the quality and professionalism of the agency. A leaf icon was a big part of their previous brand so we started by fully redesigning it to better represent what they do. Next we created the colors, taglines, patterns, graphic treatments and more, giving their team a solid brand book to move forward with.
Rolling Out Our New Brand With a Website and Tradeshow Collateral
After solidifying our brand systems we moved into redesigning the website, proposal templates, tradeshow booth, and swag. This is often my favorite part of a process, because when you've done the heavy lifting on the identity end, you get to see how easy it is on the other side creating assets with a system that is well considered, consistent, and flexible.
After solidifying our brand systems we moved into redesigning the website, proposal templates, tradeshow booth, and swag. This is often my favorite part of a process, because when you've done the heavy lifting on the identity end, you get to see how easy it is on the other side creating assets with a system that is well considered, consistent, and flexible.
