All case studies
Everybody's Brewing
Everybody's Brewing
Everybody's Brewing has been around since 2008 and are widely distributed throughout the PNW and Hawaii. They believe the world would be a better place if everyone could sit down and have a beer together. I was hired to completely rebrand Everybody's from the ground up.
Everybody's Brewing has been around since 2008 and are widely distributed throughout the PNW and Hawaii. They believe the world would be a better place if everyone could sit down and have a beer together. I was hired to completely rebrand Everybody's from the ground up.
Client
Everybody's Brewing
My Role
Branding, Packaging, Website, Swag, Etc.
Team
Doug, Christine, Devyn, and Pat
As always we started with clear direction and strategy work, establishing the values, tone, and brand language we wanted to represent the brewery. We then holistically created the branding, beer naming, and packaging somewhat in conjunction. Following that we moved on to everything else… literally everything, from menus, to building signage, keg collars, and stickers. Here are samples below, and I'd be happy to show more…
As always we started with clear direction and strategy work, establishing the values, tone, and brand language we wanted to represent the brewery. We then holistically created the branding, beer naming, and packaging somewhat in conjunction. Following that we moved on to everything else… literally everything, from menus, to building signage, keg collars, and stickers. Here are samples below, and I'd be happy to show more…
Bringing Consistency to the Year-Round Can Lineup
From the beginning one of the top priorities was to simplify and create more consistency across their year-round can lineup while still keeping them approachable, legible, and unique. Take all of these goals, then slap a tight deadline on it! It was a lot, but we got it done and are continuing to refine this primary lineup going forward.
From the beginning one of the top priorities was to simplify and create more consistency across their year-round can lineup while still keeping them approachable, legible, and unique. Take all of these goals, then slap a tight deadline on it! It was a lot, but we got it done and are continuing to refine this primary lineup going forward.
Letting Loose with the Seasonal Beer Lineup
Prior to the rebrand, Everybody's was always known for highly illustrative can designs. The seasonal beer lineup was where the team wanted to keep this spirit alive and well. We kept the branding consistent but let loose with the rest. Here are some select cans below…
Prior to the rebrand, Everybody's was always known for highly illustrative can designs. The seasonal beer lineup was where the team wanted to keep this spirit alive and well. We kept the branding consistent but let loose with the rest. Here are some select cans below…
Swag for Everybody
Since the rebrand Everybody's has seen a major uptick in their swag and apparel sales. We try to make something for everyone, because there truly are people from all walk's of life coming through the brewery, which is what makes Everybody's, well… everybody's.
Since the rebrand Everybody's has seen a major uptick in their swag and apparel sales. We try to make something for everyone, because there truly are people from all walk's of life coming through the brewery, which is what makes Everybody's, well… everybody's.
Updating the Website and Adding a Second Location
We created a new Shopify website starting with a theme and then customizing key pages to add flare where needed, but keep the site quick and budget friendly. We also had to account for a second location in Battle Ground, WA, which was a fun challenge.
We created a new Shopify website starting with a theme and then customizing key pages to add flare where needed, but keep the site quick and budget friendly. We also had to account for a second location in Battle Ground, WA, which was a fun challenge.
