All case studies
Immersion Research
Immersion Research
If you've ever watched a whitewater kayaking video, you will probably see the IR brand front-and-center on the skirt or drysuit of the kayaker. IR has been in the game for a long time and is core to the boating community. I have been a kayaker since 2012 so I was super excited when IR approached me for a rebranding project.
If you've ever watched a whitewater kayaking video, you will probably see the IR brand front-and-center on the skirt or drysuit of the kayaker. IR has been in the game for a long time and is core to the boating community. I have been a kayaker since 2012 so I was super excited when IR approached me for a rebranding project.
Client
Immersion Research
My Role
Branding, Labeling
Team
Kara and John Weld, Jake Bochelle - Client
The goal of this project was to give the brand a more technical feel and also to give more cohesion to a system that had gotten very disjointed over the years. After a lot of early explorations we decided on an evolution of the primary mark, and an expansion of the logo and labeling system that better considers all of the touch points and applications of the brand.
The goal of this project was to give the brand a more technical feel and also to give more cohesion to a system that had gotten very disjointed over the years. After a lot of early explorations we decided on an evolution of the primary mark, and an expansion of the logo and labeling system that better considers all of the touch points and applications of the brand.
Creating a System of Labels for Product Applications
We then created a system of labels for product applications. Everything from large heat transfers down to the smallest buttons had to be considered in order to create a tight brand experience. (lifestyle photo credit below to Grant Braun)
We then created a system of labels for product applications. Everything from large heat transfers down to the smallest buttons had to be considered in order to create a tight brand experience. (lifestyle photo credit below to Grant Braun)
