All case studies
Moonshine Gardens
Moonshine Gardens
Moonshine Gardens was a cannabis farm and processor in Southern Oregon who were family owned and female run. They approached me at the height of the cannabis legalization boom. We created an this brand but unfortunately the owners decided to part ways soon after the work was complete so it never came to full fruition.
Moonshine Gardens was a cannabis farm and processor in Southern Oregon who were family owned and female run. They approached me at the height of the cannabis legalization boom. We created an this brand but unfortunately the owners decided to part ways soon after the work was complete so it never came to full fruition.
Client
Moonshine Gardens
My Role
Branding, Strategy, Art and Creative Direction, Packaging
Team
Eliza Carver(pattern), Jessica McClain, Kristine Miller
We started the process with a lot of strategy and creative direction work. MoonShine had a few goals– They wanted to leverage their femininity, and display their love of nature, self expression, and craft. We created taglines that reflected this, a hand drawn wordmark, and an icon pattern illustrated by the talendted Eliza Carver under my art direction, to captured the spirit of the brand.
We started the process with a lot of strategy and creative direction work. MoonShine had a few goals– They wanted to leverage their femininity, and display their love of nature, self expression, and craft. We created taglines that reflected this, a hand drawn wordmark, and an icon pattern illustrated by the talendted Eliza Carver under my art direction, to captured the spirit of the brand.
Custom Patterns to Bring the Packaging and Brand to Life
Next we took the amazing illustration work by Eliza Carver and created 3 distinct color palettes that could be used to differentiate between their 4 main product categories – Unwind, Awake, Explore, and Inspire. This pattern really was the backbone of the brand, creating a completely unique look and cohesion across all of the touch points.
Next we took the amazing illustration work by Eliza Carver and created 3 distinct color palettes that could be used to differentiate between their 4 main product categories – Unwind, Awake, Explore, and Inspire. This pattern really was the backbone of the brand, creating a completely unique look and cohesion across all of the touch points.
The Fun Part: Bringing it All together and to Life.
After we had these cohesive brand building blocks in place, implementing them across a line of packaging for various cannabis products and swag was a breeze. Here are some samples below.
After we had these cohesive brand building blocks in place, implementing them across a line of packaging for various cannabis products and swag was a breeze. Here are some samples below.
