All case studies
Skamania Lodge Adventures
Skamania Lodge Adventures
Skamania Lodge is a large, beautiful resort in the center of the Columbia River Gorge in Stevenson, WA. Besides Fabio, yes THE Fabio, being a frequent guest, the resort is renowned for the accommodations and activities they offer — especially the Adventure Park which features zip lining, an aerial park, axe throwing, and e-bike rentals. I was asked to brand the park from the ground up a few years back and it's still one of my favorite projects to this day.
Skamania Lodge is a huge, beautiful resort in the center of the Columbia River Gorge in Stevenson, WA. the resort is renown for activities they offer, especially the Adventure Park which features ziplining, an aerial park, axe throwing, and
e-bike rentals. I was asked to brand the park from the ground up a few years back and it's still one of my favorite projects to this day.
Client
Skamania Lodge Adventures
My Role
Strategy, Logo Design, Branding, Mascot Illustration, Website Design
Team
Shayne Large - Client, Patrick Fesler - Axe Throwing Logo Production
The team over at Skamania Lodge Adventures was simply a dream client. They fully trusted me and gave me the creative liberty to make their park something special. We started with some strategy work where we defined the vibe, the need to visually tie the Adventure Park to the Lodge, and then to create a whole series of logos for each of the various parks within it, so that they are all cohesive.
The team over at Skamania Lodge Adventures was simply a dream client. They fully trusted me and gave me the creative liberty to make their park something special. We started with some strategy work where we defined the vibe, the need to visually tie the Adventure Park to the Lodge, and then to create a whole series of logos for each of the various parks within it, so that they are all cohesive.
Creating an Icon – Doug Furr
Next we turned our focus to creating a Bigfoot mascot. After some strategy sessions we decided we wanted a Bigfoot that would be slightly edgy in a Portland or PNW way, not your standard cheesy Bigfoot. I proposed the idea of modeling the Bigfoot after their owner Shane Large– a large man with an even larger personality. Shane was had a mowhawk and a tattoo on his right fist that said "LOVE", which we leveraged to make the mascot unique. It was an easy layup, and even better was when people, especially kids, would see Shane on the property after seeing Doug Furr and put two and two together, making the whole experience even more memorable.
Next we turned our focus to creating a Bigfoot mascot. After some strategy sessions we decided we wanted a Bigfoot that would be slightly edgy in a Portland or PNW way, not your standard cheesy Bigfoot. I proposed the idea of modeling the Bigfoot after their owner Shane Large– a large man with an even larger personality. Shane was had a mowhawk and a tattoo on his right fist that said "LOVE", which we leveraged to make the mascot unique. It was an easy layup, and even better was when people, especially kids, would see Shane on the property after seeing Doug Furr and put two and two together, making the whole experience even more memorable.
Followed by a Website Design and Build
After nailing the brand work, we turned our focus to creating a unique website experience. At the time we only had the Zipline and Aerial Park. We created a long scroll site that streamlined the most crucial info one would need to choose their adventure.
After nailing the brand work, we turned our focus to creating a unique website experience. At the time we only had the Zipline and Aerial Park. We created a long scroll site that streamlined the most crucial info one would need to choose their adventure.
