All case studies
Stick Mobility
Stick Mobility
Stick Mobility is a product and education program focused around strength, mobility, and coordination. This program is growing in popularity, and is even used by NFL players and other professional athletes. We were hired to rebrand and create a system of marks that better considered the product applications and marketing collateral.
Stick Mobility is a product and education program focused around strength, mobility, and coordination. This program is growing in popularity, and is even used by NFL players and other professional athletes. We were hired to rebrand and create a system of marks that better considered the product applications and marketing collateral.
Client
Stick Mobility
My Role
Branding & Identity, Systems
Team
Alistair Nicol and Myself
Even though Stick Mobility was a well-established product in the health and wellness space, there wasn't much about the existing logo that we could keep. They needed a full revamp. We created a system of marks that carefully considered the long stick that the marks would be applied to, as well as other applications. This was one of the more abstract logo marks that I have done, but I feel like we really did a nice job of capturing the feeling of balance and stretching within the mark.
Even though Stick Mobility was a well-established product in the health and wellness space, there wasn't much about the existing logo that we could keep. They needed a full revamp. We created a system of marks that carefully considered the long stick that the marks would be applied to, as well as other applications. This was one of the more abstract logo marks that I have done, but I feel like we really did a nice job of capturing the feeling of balance and stretching within the mark.
