STEP 1: A NEW NAME.
When we began this project my client's name was Cascade Zoological Gardens (aka Cascade Zoo). After some vetting with the general public and further research into the restrictions around branding in the cannabis industry we determined that they needed to start from scratch.
STIGMA – My client wanted to be bold and transparent. To fight the stigma by calling it what it is. It is also a part of a flower. We needed a look to match.
TIME TO CREATE A SYSTEM!
Once we had our mark in place, we needed a system to easily flow across the various applications it would need to be applied.
PRODUCT SPECIFIC LOGOS
After creating the primary brand we transitioned into creating marks for their 3 main product lines: Bud/Flower, Ice Hash, and Rosin. We leveraged the primary brand lockup and changed out the central symbol for each.